Integrated Communication, Conflict Resolution, and Crisis Management in Modern Organizations

Authors

  • Dr. M. RAM NARESH Sree Chaitanya Institute of Technological Sciences Author

Keywords:

Communication, Conflict, Crisis, Crisis Management

Abstract

Communication is an essential tool in human groups and enterprises. This indicates that an organization cannot operate or succeed without excellent communication. It is also essential for managing conflicts and grievances. Conflicts in human relationships are inevitable because to the distinct personalities, needs, goals, and viewpoints of individuals. A society cannot live without strife; however, it may prosper amidst divergent perspectives. Conflict is an inescapable element of human civilization. Effective communication can be utilized to address and resolve both official and informal issues, as well as emergencies. The research utilized three conflict models: the Structural and Process Model, the Schemer and Conflict Management Model, and the Structural/Six Hubs Wheel Model of Conflict Management. These models were chosen based on the previously described criteria. Furthermore, empirical secondary data was utilized. The paper's findings demonstrate that successful crisis management essentially relies on effective communication, as supported by both research and practical experience. The most successful strategy for crisis management is to ensure consistent and persistent communication. Through diligent planning and sustained communication, individuals are more equipped to manage a crisis.

Author Biography

  • Dr. M. RAM NARESH, Sree Chaitanya Institute of Technological Sciences

    Associate Professor & HOD, Dept of MBA

    Sree Chaitanya Institute of Technological Sciences, Karimnagar

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Published

2026-05-19