An Empirical Study of Sales Promotion Strategies in Agricultural Companies

Abstract

In this article, a paper on the sales and marketing strategies utilised by Indian agricultural companies is discussed. During the period of 2020-21, the purpose of this paper was to conduct an analysis of the top 10 agricultural and affiliated businesses in India. The most important components and methodologies are presented in this paper. Considering that farmers are the primary customers of many businesses, it is essential to establish a good reputation among them. The primary objective is to provide manufacturers with the most accurate and easily available product information. A better knowledge of the consumer interaction strategies used in agriculture and other industries is one of the goals of this paper, along with the application of laboratory findings to distribution. When it comes to meeting the requirements of several industries and the fluctuating weekly work schedules of farmers, what are the most effective ways for businesses to adapt? The purpose of this paper is to investigate the ways in which advertising by agricultural companies influences the level of involvement shown by consumers.